Scan for signals
We find emerging signals and meaningful changes in society, technology, the economy, environment, politics and health.
Find the meaning
We look closely and pull at threads to unravel and debate the signals that are pushing us towards a probable future.
Strategic foresight
We turn signals into colourful but plausible futures that challenge your thinking and help you build resilience.
AI is our strategic work partner. We bring the vision, the imagination, the creativity and the expertise. We use AI to help us scan wider and move faster.
The futures that could make, break or reshape you are already emerging. We imagine evidence-based futures. Not predictions. Not opinions. A look at how emerging signals could reshape societal conditions.
Strategic foresight and provocative futures are built on the Futures Cone, four kinds of future a signal could lead to.
Possible futures
Could happen, but it's unlikely.
Preferred futures
The future someone's hoping for.
Probable futures
Likely to happen if nothing changes.
Plausible futures
Could happen, based on today's evidence.
The future's arriving fast. Will it make, break or shape you? Or will you shape it?